Stories on spas, fitness studios, and wellness practitioners helping Wisconsin communities look and feel their best.
A cluster of boutique spas, yoga studios, and juice bars along Milwaukee's East Side has begun drawing overnight visitors from across the state, with Northpoint Wellness Retreat leading a coordinated push to market the neighborhood as a destination.
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Bay Lacquer Nail Bar opened this spring on Green Bay's east side with a promise to pair intricate hand-painted nail art with refillable, low-waste product systems rarely seen in the region.
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Bluff City Day Spa has overhauled its booking, welcome, and follow-up process after owner Camille Odegaard concluded that service quality alone wasn't enough to keep clients loyal in a crowded local market.
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At Isthmus Skin Studio near Madison's Capitol Square, aggressive exfoliation routines are giving way to a gentler, barrier-repair philosophy that owner Priya Chandran says better suits Wisconsin's harsh seasonal swings.
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Lakeshore Stone & Spa in Milwaukee's Historic Third Ward has introduced a basalt hot stone treatment that draws on the rhythms of Lake Michigan, giving longtime clients a new reason to book in the dead of winter.
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Ironwood Strength Studio has built its entire business model around barbell training for midlife women, a niche owner Colette Rasmussen says was underserved by the Brookfield area's existing gym options.
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